From Ticket Purchase to Full Experience: New Smart Features in osConcert
New Smart Features in osConcert: Calendar, Directions, and Better Ad Tracking
We’re improving the ticket buyer experience and giving venues modern tools to measure what marketing actually works.
1) One-click “Save to Calendar” (.ics)
After purchase, customers can save their event directly to their calendar with a single click. This helps reduce no-shows and makes it easier for guests to find the date and time later—especially on mobile.
2) One-click Directions (Google Maps)
Customers can also open directions instantly using Google Maps. This is a small feature that makes a big difference: less friction, fewer late arrivals, and fewer “Where is the venue?” messages.
3) Purchase Tracking for Google Ads and Meta (Facebook / Instagram)
Advertising platforms now use AI to optimise campaigns. But AI can only improve if it knows when a real ticket purchase happens. osConcert can now report completed purchases (including the final order value) so your campaigns can optimise for real buyers—not just clicks.
Ads bring visitors to your ticket site. When someone successfully buys tickets, the system confirms the purchase so Google and Meta can learn what works and improve your results over time.
Common Questions
Will ads show on my website?
No. Ads appear on Google, YouTube, Facebook, and Instagram. Your website simply reports completed ticket purchases so advertising performance can be measured correctly.
What is “Meta domain verification”?
This is a normal Meta requirement to confirm that you own your website domain. It’s a safe, one-time verification step and does not change the look or behaviour of your website.
What is Open Graph?
Open Graph is not tracking. It controls how your links look when shared on social media (title, image, description).
Easy Setup
For most venues, setup is simple: paste your IDs/keys in the osConcert administration configuration and switch tracking on. No template editing is required for everyday changes.
If you’d like help configuring Google Ads, GA4, or Meta, I can assist with setup and testing.
